Social Media Content Proposal for MINT

This was an individual continuous assessment for my Digital Marketing module in year 2.

I was tasked to take on the role of a social media content marketer to promote the new Augmented Reality (AR) story colouring books made by MINT Museum of Toys Singapore. I was required to conduct a background research on MINT Museum of Toys, analyse their social media brand personality and current content being posted before proposing my own.

An update! I was informed on 21 May 2022 by my lecturer that my work (the proposal & content mockups) has been shortlisted by the client for further review.