PROFESSIONAL EXPERIENCE

Creative Content Creator @ Werable — Freelance | Jun 2023 - Sep 2023

  • Production of social media content (taking photos & videos) in accordance to brief

  • Editing video and photo content for social media channels and website

  • Ideation of copy and captions

  • Social media management

Project Coordinator @ Kinetic Singapore — Contract | Jun 2023 - Jul 2023

  • Assisted the accounts team in the coordination of “School of Tomorrow” for Singapore Design Week 2023 (& for other ad hoc tasks relating to accounts executive work)

  • Liaised with various project stakeholders (local & international artists / designers / brands) to facilitate their involvement in the exhibition

  • Ideation & creation of social media strategy for the exhibition

Performance Executive @ Plexxie — Internship | Jan 2023 - Apr 2023

  • Development of monthly content ideas & strategy for clients’ social media accounts

  • Worked on monthly social media recommendations & insights reports for clients

  • Creation of the kick off deck for newly signed clients — includes brand research, competitor research & analysis, content ideas, curation of inspiration for design & copywriting

  • Creation of campaign pitch decks for clients — includes ideation for campaign, content executions and competitor research

  • Assist in execution of content (during shoots for clients) — includes preparing the content compilation deck and mood board for creatives, planning the shoot timeline, styling of clothes and talent management

Social Media Channel Management @ Love, Bonito — Internship | Sep 2022 - Dec 2022

  • Monitoring and responding to comments, queries on TikTok & YouTube

  • Managing the postings of contents on TikTok & YouTube

  • Worked on delivery of content — prepared content brief decks, styled outfits for the content pieces, talent management, handling of logistics and delivery (during shoots)

  • Designed the thumbnails for the YouTube Channel

  • Assisted in brainstorming, management and development of content ideas, briefs and assets

  • Worked on copywriting for content captions, YouTube video titles and video descriptors

  • Kickstarted and lead ideation for ad-hoc content creation for TikTok

  • Worked on weekly social media performance & insights tracking reports (done every Monday)

  • Managed the invoicing of payment to vendors (location, logistics) and talents

Content Creator for Traveloka SG (TikTok) — Contract | Aug 2021 - Aug 2022

  • Execution of content according to topline ideas given in monthly video content briefs

  • Ideation of copy and captions for branded video content

  • Research, analyse and present fresh ways to execute branded social content

Creative @ 6STYLE — Part-Time | Sep 2021 - Nov 2021

  • Planned and produced creative visual content for weekly new arrivals — ranging from weekly lookbooks, style guides, regular collaterals for marketing purposes on social media

  • Create and managed content for various platforms and channels — social media, EDMs and the website

  • Assist in photoshoots for catalogue, editorial and flat lay