ABOUT THE PROJECT
This was created for my Branded Video Content module when I was year 1. For this assignment, we worked with a real client, The Celebrity Agency. We were grouped in 5s and were tasked to produce content for their social media accounts that shows the different personalities and interests of their talents.
The target audience for this project are Singaporeans between 12 and 30 years old.
As a group, we ideated and planned the entire production. At the beginning of this process, we had a chance to talk to our talent and find out her interests which really helped us decide which ideas would work, and which ones wouldn't.
We learnt how to put together a pre-production document, and other crucial skills like storyboarding, writing a two-column script and putting together a shot list.
I was the producer for this shoot and one of the tasks I had to take up was location scouting. Thankfully, I was able to secure a good and ideal filming location.
While this was a group project, we were tasked to edit the video individually for a component of the assessment.