ABOUT THE PROJECT
This was created for my branded video content 2 module when i was year 2. For this assignment, we worked in groups of 5s and were tasked to come up with a channel concept and produce content for that channel. My group decided on What Makes Something², an Instagram channel with the aim of taking general knowledge and bringing a deeper insight into what makes the topic unique.
As a group, we ideated and came up with the channel concept & branding together. We then submitted a proposal document which detailed our desired target audience, our goals and objectives for the channel.
Although this was a group project, we each had to come up with our own video topics, and edit the video individually.
Aside from editing our own videos, we individually made our own supporting graphics for the channel as well!
After our videos (and supporting posts) were made and uploaded, we were required to do a documentation of our insights, engagement and takeaways at the end of this project.
As a group, we worked together to compile the insights & feedback we received. we allocated parts to work on (those group sections like brand identity, stats, distribution schedule etc) while also filling in our own video sections.
*All graphics shown on this page are designed and edited by me!
